Its no secret that preparing a successful Search Engine Marketing (SEM) campaign is critical to achieving the best performance and value for your advertising spend. And, good planning leads to good performance. Analysis and Optimization are critical for Search Engine Marketing (SEM). But without a good plan, analysis only tells you when things are going badly.
The best plans are made with great tools. While there are countless “pay-to-play” tools out there, Google offers free tools that are just as good if not better than the paid ones.